The importance of attraction accountability
The reason we know so little about the effect of new attractions comes according to Cornelis (2008) from the fact that we do not have an integrated attraction working model in which the effects have been recorded in connection with each other. Developing new attractions now usually takes place based on subjective, intuitive and often random presuppositions about the possible responses from visitors. Research into the effects of attractions remains therefore insufficient and fragmentary and yields insufficient returns for the branch. ‘Without a systematic approach, experience marketing can only be left in the hands of creative and intuitive designers and managers, who albeit talented and well-intended, may not see the customer experience in its entirety and complexity’ (Le Bel, 2005). By means of research, presentations and publications I try to change this.
Presentations & Conferences
Future Presentations;
- Heineken Experience, Gielissen relatiedag, 23 juni 2010
- Recron, Toverland Sevenum, 9 september 2010
- Rome, EAS/IAAPA, Institute Attraction Managers, October 6th 2010
- Orlando, IAAPA, November 17th 2010
Past Presentations;
